PACKAGING DESIGN
PET PACK
Pet Supplement Packaging Design
Amazon-ready packaging for a daily collagen supplement for dogs, created to feel trustworthy, modern and easy to understand in the competitive UK pet wellness market.
THE PROJECT
Pet Pack is a UK pet wellness brand offering natural collagen chews for dogs. The goal was to create distinctive, retail-ready packaging that stands out on Amazon and builds customer trust.
THE BRIEF
The packaging needed to communicate the natural product, key health benefits and chew size at a glance, while providing a clear structure for the detailed product and regulatory information.
THE DESIGN APPROACH
A bold orange palette improves visibility, while friendly pet-focused graphics and simple benefit icons make the product easy to understand. Strong typography guides customers from the product name to the main benefits and pack details.
DESIGN DETAILS
Built for clarity, trust and strong marketplace visibility.
HIGH-IMPACT COLOUR
The warm orange palette creates immediate visibility and gives the product a friendly, energetic personality.
CLEAR HIERARCHY
The product name, size and primary benefits can be understood quickly—even at smaller online marketplace thumbnail sizes.
FRIENDLY BRAND LANGUAGE
Dog-focused illustrations, icons and approachable messaging make the packaging feel helpful rather than clinical.
INFORMATION ARCHITECTURE
The back panel organises product benefits, composition, feeding guidance and required information into a clear, practical system.
PROJECT OUTCOME
A distinctive and approachable packaging system for the UK pet wellness market.
The final design gives Pet Pack a clear and professional marketplace presence while keeping the product friendly and easy to understand. The packaging balances strong visual impact with practical information, helping customers quickly recognise the product, its benefits and the correct size.
The design was prepared for real-world pouch production and optimised to remain clear across Amazon product images and smaller search-result thumbnails.
HAVE A PRODUCT READY TO LAUNCH?
Let’s create packaging that gets noticed and earns trust.