BACON BISCUITS
Pet Food Packaging
THE PROJECT
Packaging design for ECHO Barkery, a US-based social enterprise creating dog biscuits while supporting inclusive employment for adults with disabilities. The project focused on a coordinated range of stand-up pouches, with Bacon Biscuits as the featured design.
THE BRIEF
Create colourful, easy-to-recognise packaging for different biscuit flavours while making the product information clear and giving space to the organisation’s mission.
THE DESIGN APPROACH
A bold colour system helps distinguish each flavour across the range. Large product names, playful paw details and appetising biscuit imagery make the front panels easy to scan. The back panels organise the brand story, ingredients, guaranteed analysis, product details and barcode.
DESIGN DETAILS
- Pet treat packaging design for ECHO Barkery’s dog biscuit range.
- Three flavour variations: Bacon Biscuits, Peanut Butter Biscuits and Chicken Biscuits.
- A consistent pouch layout combines bold flavour names, playful paw details and product imagery, while distinct colour palettes help shoppers identify each variety.
- The back panels present product information alongside ECHO Barkery’s inclusive employment mission.
CONSISTENT BRAND SYSTEM
The recurring Harmonies Brew identity connects all four cold brew flavours into one recognisable product range.
FLAVOUR-LED COLOUR CODING
Gold, deep brown, pale blue and orange give Butter Rum, Chocolate Parfait, Coconut and Amaretto their own distinct look.
MUSIC-INSPIRED DETAILS
Musical motifs and fine staff lines bring the brand’s connection to the performing arts into the packaging design.
CLEAR PRODUCT INFORMATION
“Java Shots,” “Cold Brew Coffee,” the flavour name and 50 ml size are clearly presented on each label.
PACKAGING SYSTEM
The artwork was adapted to the pouch format, including the front, back and bottom gusset. Bacon, Chicken and Peanut Butter variants share a consistent layout while using distinct colour combinations.
OUTCOME
The finished packaging gives ECHO Barkery’s dog biscuits a recognisable shelf presence and connects the product range with the brand’s purpose: making every purchase support inclusive employment.
CREATING A PET TREAT BRAND?