PACKAGING DESIGN
HARMONIES BREW
Cold Brew Coffee Branding & Packaging
THE PROJECT
Brand identity and packaging for Harmonies Brew, a premium 100% natural coffee brand.
THE BRIEF
Create a distinctive look for a brand inspired by both coffee and the performing arts.
THE DESIGN APPROACH
Music-inspired visual elements bring the brand’s personality to life across its coffee packaging.
DESIGN DETAILS
Brand identity and packaging design for a range of 50 ml cold brew coffee shots.
Four flavour variations: Butter Rum, Chocolate Parfait, Coconut and Amaretto.
Music-inspired linework and distinct colour palettes create a consistent look across the range while helping each flavour stand out.
CONSISTENT BRAND SYSTEM
The recurring Harmonies Brew identity connects all four cold brew flavours into one recognisable product range.
FLAVOUR-LED COLOUR CODING
Gold, deep brown, pale blue and orange give Butter Rum, Chocolate Parfait, Coconut and Amaretto their own distinct look.
MUSIC-INSPIRED DETAILS
Musical motifs and fine staff lines bring the brand’s connection to the performing arts into the packaging design.
CLEAR PRODUCT INFORMATION
“Java Shots,” “Cold Brew Coffee,” the flavour name and 50 ml size are clearly presented on each label.
PROJECT OUTCOME
A distinctive visual identity across the cold brew range. Each flavour has its own colour palette, while the musical motif connects the collection and reflects the brand’s love of the performing arts.
The final design gives Harmonies Brew a distinctive, music-inspired identity across its four 50 ml cold brew coffee shots.
The coordinated typography, musical motifs and flavour-specific colours create a consistent brand system while giving each variant its own character.
The label artwork was developed for the individual bottle format, with the brand, product type, flavour and serving size clearly presented.
PLANNING A COFFEE OR BEVERAGE BRAND?