THE PROJECT

Milky Sip is an innovative product designed to make drinking milk more enjoyable for children. The packaging was created to reflect the product’s fun, playful character while appealing to both children and their parents.

DESIGN PRIORITIES

A CHILD-FRIENDLY LOOK

Bright colours and distinctive illustrations capture children’s attention, while the overall presentation feels clear and reassuring to parents.

CLEAR PRODUCT INFORMATION

A well-organised layout keeps the text easy to read and makes each flavour easy to identify across individual packs and multipacks.

A DISTINCTIVE PRODUCT IDENTITY

The packaging reflects the product’s natural-ingredient concept and its stated positioning as free from artificial colours and preservatives. The design works with the existing ViteCer brand identity while giving Milky Sip a character of its own.

PROJECT OUTCOME

The modern, playful packaging helps Milky Sip stand out on the shelf, whether presented as an individual product or in a multipack. It brings together a recognisable brand identity, engaging illustrations and clear flavour information.