THE PROJECT

Water Magic is a range of flavoured straws designed to add flavour to plain water. The packaging project covered five varieties: apple, lemon, cola, raspberry and orange.

THE BRIEF

Create a distinctive packaging design for each flavour while giving the five products a consistent, recognisable look as a range. The packaging also needed to communicate the product concept and key information clearly.

THE DESIGN APPROACH

A coordinated visual system connects all five varieties, while individual flavour cues help shoppers distinguish between them. The product’s stated reduced-sugar positioning and vitamin information were incorporated into the packaging hierarchy.

PROJECT OUTCOME

The result is a cohesive five-flavour packaging range with a playful identity and clear product differentiation across the shelf.